Portfolio
Selected projects
A mix of solo projects and collaborative builds. Every one of them was guided by the same approach: strategy first, structure before design, and a site the organization can actually use.
It was wonderful working with Caitlin to redesign the website for my consulting business website. My site had been languishing in mediocrity for a few years, and I was embarrassed to share it with clients. But Caitlin breathed new life into it and turned it into something that presented me and my work beautifully and professionally. I was impressed with how much she was able to do despite the fact that I only had a few vague ideas to give her about what I had in mind. She was easy to work with, timely, responsive, and she set me up very well to manage the site after it was done.
They should be the go-to choice for local organizations looking to improve how they visually communicate their mission and impact on the community. Unlike other marketing and design agencies, working with Rooted Impact didn’t feel mechanical or impersonal. It truly felt like they cared about our mission as much as we did, and we never felt like just another client in a standard process. The technical expertise and visual design skills exceeded our expectations.
Caitlin at Rooted Impact is a website wizard! She took our broad vision for a website and brought it to life beyond what we thought was possible. When we look at the website, it feels like a mirror has been held up to our grassroots organizing. Our audiences are left with an authentic impression of who we are. Further, Caitlin made the process simple from start to finish.
Rooted Impact took our ancient website and replaced it with a beautiful new website that has improved functionality and design. They kept us organized as we overhauled our entire public image, and made sure that we understood all the new capabilities our website now has. Now, we have a stunning new website that projects quality and professionalism.
Caitlin helped us navigate our website buildout with a keen understanding of digital strategy, marketing and brand strategy, and balancing longer term vision with short term needs. Caitlin holds space for learning in a way that feels very empowering and made me feel confident about taking the reigns once the website was launched. Caitlin has a knack for taking your ideas and turning them into a visual, storytelling delight that is a true joy to experience.
"It was wonderful working with Caitlin to redesign the website for my consulting business website. My site had been languishing in mediocrity for a few years, and I was embarrassed to share it with clients. But Caitlin breathed new life into it and turned it into something that presented me and my work beautifully and professionally. I was impressed with how much she was able to do despite the fact that I only had a few vague ideas to give her about what I had in mind. She was easy to work with, timely, responsive, and she set me up very well to manage the site after it was done."
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