Caitlin at Rooted Impact is a website wizard! She took our broad vision for a website and brought it to life beyond what we thought was possible. When we look at the website, it feels like a mirror has been held up to our grassroots organizing. Our audiences are left with an authentic impression of who we are. Further, Caitlin made the process simple from start to finish.
Rooted Impact took our ancient website and replaced it with a beautiful new website that has improved functionality and design. They kept us organized as we overhauled our entire public image, and made sure that we understood all the new capabilities our website now has. Now, we have a stunning new website that projects quality and professionalism.
They should be the go-to choice for local organizations looking to improve how they visually communicate their mission and impact on the community. Unlike other marketing and design agencies, working with Rooted Impact didn’t feel mechanical or impersonal. It truly felt like they cared about our mission as much as we did, and we never felt like just another client in a standard process. The technical expertise and visual design skills exceeded our expectations.
Caitlin helped us navigate our website buildout with a keen understanding of digital strategy, marketing and brand strategy, and balancing longer term vision with short term needs. Caitlin holds space for learning in a way that feels very empowering and made me feel confident about taking the reigns once the website was launched. Caitlin has a knack for taking your ideas and turning them into a visual, storytelling delight that is a true joy to experience.
I'm Caitlin Rice, and I run Rooted Impact. Before starting my business, I worked inside nonprofits as a digital communications manager. I ran websites, managed supporter databases and handled digital programs for teams doing organizing and advocacy work.
I know what it's like to have the website be one job out of many, to work with a limited budget, and to need the site to work without turning into another full-time job.
Growing Roots comes from that. The design, the tools, the timeline and the training are all things I've already done for real organizations.
That's fine. Growing Roots is a new build, and moving your current content over is included, up to the 15-page limit. We'll decide together on your intro call what's worth bringing over.
About four weeks from kickoff to launch: two weeks of prep, one build week, and a week for your review and launch. The build week is reserved for you when you sign, and it holds as long as prep is done: your onboarding questionnaire, brand choices, strategy session and copy approval. If something shifts on your end, we pick the next open build week together. I'll always be open with you about timing.
You don't need it ready. I write all of your website copy as part of the project. You tell me about your programs and your team in the questionnaire and the strategy session, and I write from there.
No. I set up the technical parts and train you on the things you'll do yourself, like editing a page, adding a news post or swapping an image. You won't touch code, and if you're on a Care Plan you won't manage plugins either.
After launch you have a recorded training session and documentation to go back to. If something technical comes up later, you can ask me.
You do. The site is built on WordPress and lives on your domain. During onboarding you choose whether to stay on a Care Plan for hosting, maintenance and support, or to manage the site yourself. I recommend the Care Plan. If you'd rather manage it yourself, I'll train you on plugin updates.
WordPress. It's flexible and widely supported, and you own your site. There's no proprietary platform to get locked into, so another developer could pick it up later if you ever needed that.
Every Growing Roots site is built on KadenceWP to WCAG 2.2 AA standards. That covers heading structure, alt text, keyboard navigation and color contrast across the whole build. On a Care Plan, your site also has Accessibility Checker Pro, which flags new issues as you add content.
There's one limit you should know about. Third-party tools like CRM-hosted forms and donation widgets run on their own code, which I don't control. I choose platforms with good accessibility track records and tell you about any known issues, but I can't guarantee those tools meet WCAG standards. If you need a formal accessibility audit, I'll refer you to a specialist.
A CRM is the database where you keep track of your supporters: donors, volunteers, email subscribers and event attendees. It's how you know who gave, when they gave and how to follow up.
I build Growing Roots around two platforms that are affordable, made for nonprofits and connect well with WordPress.
Givebutter handles donation forms, event ticketing, peer-to-peer fundraising, email lists and donor records in one place. It's free for most nonprofits, and donors can add an optional tip that covers the platform's costs.
Action Network is for advocacy organizations that need organizing tools as well as fundraising, like petitions, email-your-legislator campaigns and supporter management. You can start for free. A paid partnership starts at $15 a month, based on how much email you send, and lets you put your own branding on your pages and emails and upload your existing list.
If you already have a CRM, I'll connect that one. We'll decide which fits on your intro call.
Your first month of hosting and maintenance is included. After that, a Care Plan for a Growing Roots site is $79 a month and covers hosting, backups, security monitoring, plugin updates and legal policies that update themselves. Design and content requests are billed hourly.
Your Care Plan choice affects how I set up your site, so you decide during onboarding. A Care Plan for a Growing Roots site is $79 a month. On a Care Plan, your site is hosted with me and includes:
Without a Care Plan, these tools aren't included, and I set your site up to run without them. You can buy them separately, and I can help you set them up.
You can add them. It's WordPress, so your site can grow with your organization. I'll train you to add pages yourself, or I can add them at my hourly rate.
Yes. Pay in full, or in 5 monthly payments of $1,000. The first payment is due when you sign and reserves your build week.
Your colors, fonts, photos and copy make it yours, and I customize the design to your brand. The page structure underneath is one I've refined for nonprofits, because it works for donations and signups. If you want a design made only for your organization from the ground up, that's a custom project.
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