A clean, welcoming layout built for organizations that lead with programs and services. Pages are organized around clarity and ease — helping visitors find what they need, understand your work, and take the next step.
A good starting point if your organization:
A bold, action-forward layout built for organizations that lead with campaigns and mobilization. Pages are organized around participation — making it easy to join, donate, sign, show up, and share.
A good starting point if your organization:
Caitlin at Rooted Impact is a website wizard! She took our broad vision for a website and brought it to life beyond what we thought was possible. When we look at the website, it feels like a mirror has been held up to our grassroots organizing. Our audiences are left with an authentic impression of who we are. Further, Caitlin made the process simple from start to finish.
Rooted Impact took our ancient website and replaced it with a beautiful new website that has improved functionality and design. They kept us organized as we overhauled our entire public image, and made sure that we understood all the new capabilities our website now has. Now, we have a stunning new website that projects quality and professionalism.
They should be the go-to choice for local organizations looking to improve how they visually communicate their mission and impact on the community. Unlike other marketing and design agencies, working with Rooted Impact didn’t feel mechanical or impersonal. It truly felt like they cared about our mission as much as we did, and we never felt like just another client in a standard process. The technical expertise and visual design skills exceeded our expectations.
Caitlin helped us navigate our website buildout with a keen understanding of digital strategy, marketing and brand strategy, and balancing longer term vision with short term needs. Caitlin holds space for learning in a way that feels very empowering and made me feel confident about taking the reigns once the website was launched. Caitlin has a knack for taking your ideas and turning them into a visual, storytelling delight that is a true joy to experience.
I'm Caitlin Rice, founder of Rooted Impact. Before starting my business, I worked inside nonprofits as a digital communications manager — running websites, managing supporter databases, and handling digital programs for teams doing organizing and advocacy work.
I know what it's like to juggle a million priorities, work with a limited budget, and need your website to just work without becoming another full-time job.
Growing Roots is built from that experience. Every decision in the system — the website design, the tools, the timeline, the training — comes from things I've already done for real organizations.
Growing Roots is a fresh build, not a retrofit — but if you have an existing site, that's not a problem. We can migrate your content as part of the project. Site migrations are available as an add-on, and we'll talk through what's worth bringing over on your intro call.
Yes, for most clients. The four-week timeline is built around four stages: onboarding, strategy, build and review, and launch. Each stage takes about one week. The timeline holds as long as you schedule your strategy session within the first week, and submit your revision requests within seven days of receiving your site walkthrough. If life gets in the way and things shift on your end, the project gets rescheduled based on our availability at that point. We will always communicate openly about timing.
That's what we're here for. We write all your website copy as part of the project. You'll share some information about your programs and team — we handle the rest.
We set up the hard parts for you. You’ll learn just enough to stay in control without getting lost. We’ll guide you step-by-step so you feel confident making edits, adding new pages, and managing your content moving forward. You will not need to touch code. You will not accidentally break anything. If you choose a Care Plan, you will not manage plugins.
After launch, you get a recorded training session and documentation built specifically for grassroots nonprofits. Updating a page, adding a news post, or swapping out an image takes a few clicks. If something technical needs attention down the road, we are here for you.
You do. The site is built on WordPress and lives on your domain — you own everything. At onboarding, you choose your path: continue with a Care Plan for hosting, maintenance, and ongoing support, or take full control and manage it on your own. We suggest continuing with a Care Plan that includes hosting and maintenance but you will be trained and supported on how to manage your plugin updates if you choose not to.
WordPress. It's flexible, widely supported, and you own it completely — no proprietary platform, no vendor lock-in. If you ever need to work with another developer down the road, they'll know exactly how to pick up where we left off.
Yes — and this is one of the areas where Growing Roots genuinely stands out.
Accessibility is built in from day one, not added as an afterthought. Every Growing Roots site is built on KadenceWP — WordPress's #1 rated accessibility builder — following WCAG 2.2 AA best practices: proper heading structure, alt text, keyboard navigation, and color contrast throughout the entire build.
With a Care Plan, your site also includes Accessibility Checker Pro — continuous monitoring that flags new issues as your content grows.
One honest note: third-party tools like CRM-hosted forms and donation widgets run on their own code that we don't control. We choose platforms with strong accessibility track records and flag any known issues, but we can't guarantee those tools meet WCAG standards. If your organization requires a formal accessibility audit or compliance certification, we're happy to refer you to a specialist.
A CRM (Customer Relationship Management system) is just a fancy term for the database where you keep track of your supporters — donors, volunteers, email subscribers, event attendees. It's how you know who gave, when they gave, and how to follow up. Most CRM options built for nonprofits are expensive, complicated, and more than a growing organization needs.
We've built Growing Roots around two platforms that are affordable, built for nonprofits, and integrate cleanly with WordPress — so your forms, your donor records, and your email follow-ups all work together without you having to stitch anything together yourself.
Givebutter is a full-featured fundraising and donor management platform — donation forms, event ticketing, peer-to-peer fundraising, email list management, and donor records, all in one place. It's free to use for most nonprofits, with optional tips from donors covering platform costs.
Action Network is built for advocacy organizations that need organizing tools beyond fundraising — petition signing, email-your-legislator campaigns, grassroots mobilization, and supporter management. It starts at $15/month based on email volume.
We'll help you choose the right one on your intro call.
The first month of hosting and maintenance is included. After that, Care Plans are available starting at $79/month and include hosting, backups, security monitoring, plugin updates, and auto-updating legal policies. Design and content requests are available at an hourly rate.
Because your Care Plan choice affects how your site is configured, you'll decide during onboarding — not after launch.
With a Care Plan at $79/month, your site is hosted with us and set up with:
Without a Care Plan, these are not included and your site is configured accordingly. Your site will still work seamlessly — but privacy-first analytics, accessibility monitoring, CDN performance, and auto-updating legal policies won't be included. You do have the option of purchasing these tools separately and we can help configure them for you.
Growing Roots is built on WordPress, which means you can add pages as your organization grows. We'll train you to do it yourself and you can always work with us at an hourly rate.
Yes. We'll discuss options on your intro call.
Spark is built for organizing, advocacy, and movement-building — bold, urgent, action-oriented. Thrive is built for direct service and mutual aid — warm, approachable, relationship-centered. Not sure? We'll help you choose on your intro call.
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