WordPress websites for nonprofits, advocacy organizations, and movement groups

Your website built with your mission in mind. Design, copy, accessibility, and training included, whether you need a fast launch or a fully custom build.

Built by someone who's been on your side of the website

I'm Caitlin Rice, founder of Rooted Impact. Before this, I worked inside nonprofits designing websites, managing CRMs, and digital programs. I know what it's like to juggle a million priorities, work with a limited budget, and need your website to just work without becoming another full-time job.

That experience shapes every decision I make. The process is structured so you always know what comes next. The tools are chosen because they are fast, accessible, and future-proof. The training is built so your team can make edits, add pages, and manage content without calling anyone for help.

What you walk away with

Your site reflects your work

Your website looks and reads like your organization, built around your programs, your audiences, and how you actually communicate, not adapted from a template designed for someone else.

mockup image of colorado homes for all homepage

mockup of thrive growing roots template homepage

Your team knows how to use their site from day one

Your team leaves knowing how to update copy, swap images, add pages, publish blog posts, and manage events and forms. The things you will do most often, you will be able to do confidently. For bigger design changes, you know exactly who to call.

Your site earns trust before anyone reads a word

Funders, donors, and partners form an impression in the first few seconds. A site that is accessible, clearly structured, and visually aligned with your work makes the case for your organization before you have to say a word.

mockup of abolish slavery national network's homepage

mockup of spark growing roots template donation and email subscription forms

Your digital systems work together

Your website, CRM, donation forms, and email workflows are connected and tested before you launch. Everything is set up to support how your organization actually operates.

Find the right starting point

Growing Roots™ Website System

A done-for-you WordPress website built in four weeks. Includes site design from one of our templates, website copy, donation and sign-up forms, CRM setup, automated email workflows, and team training. You end up with a live site, a trained team, and a CRM that works.

The templates were designed specifically for how grassroots nonprofits and movement organizations communicate, fundraise, and mobilize.

A good fit if you need a professional site without a six-month timeline or a $20K price tag. Growing Roots sites start at $5,000.

See what's included

Custom website design

Custom builds are for organizations that have more than 15 pages, multiple audiences with different paths through the site, membership systems, custom event structures, or deeply integrated CRMs.

A custom build starts from scratch and is designed around your organization's specific goals.

Scope, timeline, and investment are discussed on your intro call. You will receive a custom proposal from there.

Learn about custom design

What it's like to work together

When we look at the website, it feels like a mirror has been held up to our grassroots organizing. Our audiences are left with an authentic impression of who we are. Caitlin made the process simple from start to finish.

Misha White

Colorado Homes for All

Rooted Impact took our ancient website and replaced it with a beautiful new website that has improved functionality and design. They kept us organized as we overhauled our entire public image, and made sure that we understood all the new capabilities our website now has.

Sam Hambleton

Colorado WINS

Working with Rooted Impact didn't feel mechanical or impersonal. It truly felt like they cared about our mission as much as we did, and we never felt like just another client in a standard process. The technical expertise and visual design skills exceeded our expectations.

Hannah Morris

Colorado Fiscal Institute

Recent projects

Colorado Fiscal Institute

A custom build for a policy and research organization that needed to communicate complex fiscal data clearly to legislators, advocates, and the public.

Colorado WINS

A custom build for a labor union that needed a site organized around member mobilization, organizing campaigns, and worker resources.

Growing Roots Spark Template

A bold, action-forward starting point for organizations that lead with campaigns, mobilization, and calls to participate.

Growing Roots Thrive Template

A clean, welcoming starting point for organizations that lead with programs, services, and community trust.

Colorado Homes for All

A custom build for a housing advocacy coalition that needed a site reflecting grassroots organizing energy while speaking to both tenants and policymakers.

Ready to get started?

Book a free intro call. We'll figure out exactly what you need and whether Growing Roots or a custom build is the right fit.

No pressure. If it's not a fit, I'll tell you and point you to the right next step.

WordPress websites for nonprofits, advocacy organizations, and movement groups

Built by someone who's been on your side of the website

What you walk away with

Your site reflects your work

Your team knows how to use their site from day one

Your site earns trust before anyone reads a word

Your digital systems work together

Here's how every project works

1. We align before anything gets built

2. We design the structure before we design the site

3. You review before anything goes live

4. You launch with a trained team and everything you need

Find the right starting point

Growing Roots™ Website System

Custom website design

What it's like to work together

Recent projects

Colorado Fiscal Institute

Colorado WINS

Growing Roots Spark Template

Growing Roots Thrive Template

Colorado Homes for All

Ready to get started?