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Workshop

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Fix Your Homepage, Grow Your Impact

A live, step-by-step workshop for mission-driven leaders who are ready to turn their homepage into a powerful tool for visibility, funding, and connection, especially in a time when clear communication matters more than ever.
laptop, lead magnet, and iphone of homepage

Is your website holding your mission back?

You're doing real work. Community programs. Organizing. Healing spaces.

But when someone clicks your homepage, it doesn't tell the full story.

While your community organizing and service work is more vital than ever, your digital presence might not be conveying that urgency and impact.

Maybe it's outdated. Maybe it was never finished. Maybe you're still sending people to your Instagram because your site feels off.

Every time someone asks for your link, you hesitate.

It's time to change that — with clarity, not complexity.

By the end of this workshop, you'll walk away with

  • A homepage layout that clearly communicates your mission and work
  • Copy prompts that help you sound like yourself, not a generic nonprofit
  • A visual wireframe you can build from or hand off
  • Strategic ways to communicate urgent calls to action and community resources during critical moments
  • Tips tailored to common website builders like WordPress, Squarespace, and Wix
  • Confidence that your homepage is finally working for you

You don't need a full website overhaul. You just need a homepage that speaks for you.

Join the Fix Your Homepage workshop — a live training to help you build a homepage you're proud to share — without overwhelm, jargon, or perfection pressure.

What's Included

  • Live 75-minute Zoom workshop with a Q&A
  • Homepage wireframe (PDF + Canva version)
  • Fill-in-the-blank copy prompts
  • Quick-start tech tips for WordPress websites
  • Replay access and lifetime materials
  • A special bonus for those who join live

Price: $67 

Join us live: THIS WORKSHOP HAS ENDED. Reach out to hello@rootedimpact.co for any questions.

🎥 Can't make it live? The replay and all materials will be available within 24 hours.

This workshop is for you if:

  • You lead a grassroots initiative, small nonprofit, or community-based org
  • You've DIY-ed your site (or avoided it) and it doesn't reflect your work
  • You're just starting out and need a homepage
  • You're overwhelmed by website tools and don't know where to start
  • You want something professional enough for funders, but real enough for your people
  • You want to build capacity without hiring a designer

What makes this different This is not a tech tutorial. It's a strategic, step-by-step training designed with movement leaders in mind.

You'll get:

  • Clear guidance that respects your time and values
  • Visual tools that make it easy to follow along
  • A homepage plan that reflects your work and narrative
  • Content strategies that center community needs and movement priorities
  • Flexibility — implement what you can now, revisit as needed later

This is built for the real world of running an under-resourced, overcommitted mission.

Frequently asked questions

Can’t find the answer you’re looking for? Reach out to hello@rootedimpact.co.

Perfect. This training is made for folks who lead powerful work but don't speak "developer." Everything is in plain language, with no fluff.

No. The strategy works across builders. We'll also provide tips specific to WordPress, Squarespace, and Wix.

You'll get full replay access and all materials to work through on your own time.

You'll create your homepage plan, layout, and content during the session. You can build it yourself later or share it with a collaborator.

No — this is for any leader doing justice-centered, community-based, or values-driven work that needs a stronger online presence.

A clear, effective homepage helps connect people to vital resources, actions, and information during challenging times. When your community needs to mobilize quickly or access support, your website becomes a crucial tool for communication and connection.

Good question.

I'm Caitlin Rice, and I've spent the last 10+ years working at the intersection of digital strategy and movement-building. My experience includes designing websites and digital communications for grassroots organizations, campaigns, and coalitions—especially those serving historically marginalized communities.

I’ve worked directly with scrappy, visionary teams running on limited resources and infinite heart—from service-based orgs responding to urgent needs, to small nonprofits organizing for education justice, housing access, and immigrant rights. I’ve supported leaders who are doing everything from programming and fundraising to community outreach—and still trying to DIY their websites at midnight.

My approach is shaped by being embedded in movement spaces—not just observing from the sidelines. I understand the juggling act of balancing authenticity, clarity, and accessibility online, especially when you’re wearing all the hats. I don’t just teach technical skills—I help you build a digital home that reflects your community’s power, tells your story with dignity, and moves people to action when it matters most.

You deserve a homepage that shows the power of your work.

No more hiding your link. No more half-finished DIY projects. Let's build something that truly reflects your mission — together. Because in challenging times, your digital presence becomes an extension of your organizing work and the world needs you to show up powerfully.

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