WordPress websites for nonprofits, advocacy organizations, unions and movement groups

Websites where people can find your research, join your campaigns and donate, built so your team can run them without a developer.

Who you’ll work with

Rooted Impact is a small studio. You work directly with me from the first call to launch, and I bring in trusted developers and specialists for integrations, migrations and accessibility audits.

Before this, I spent years inside nonprofits running websites and supporter databases, and I was the client hiring web vendors. My background is in narrative communications as well as WordPress, so I start with who each page is talking to and what it needs to do. I lay out every decision you’ll need to make up front and train your team to run the site without relying on a developer.

What you walk away with

A site that looks and sounds like your organization

I build your site around your programs, the people you're trying to reach and the way you already talk about your work. It uses your colors, your fonts and your words.

mockup image of colorado homes for all homepage

mockup of thrive growing roots template homepage

A site your team can update

I train your team to change text, swap images, add pages, publish posts and manage events and forms. Those are the things you'll do most often, and you'll be able to do them on your own.

A site you're comfortable sending to funders

When a funder, a donor or a partner asks for your link, you'll have a site that shows the work you're doing now. I build every site to WCAG 2.2 AA standards, with clear navigation so people can find what they came for.

mockup of abolish slavery national network's homepage

mockup of spark growing roots template donation and email subscription forms

Donations, signups and events in one place

Your donation, signup and event forms feed into your CRM, your follow-up emails are set up, and I test all of it before launch. When someone asks how to give, you send them to one page on your site.

Two ways to work together

Growing Roots™ Website System

A complete WordPress website that I build in one week, after about two weeks of prep with you. I write your copy, set up your donation and signup forms, connect your CRM and follow-up emails, and train your team.

It comes with nine core pages, including Events, News, Join, Volunteer and Donate, in your colors, fonts and words.

It's a good fit if you need a professional site and don't have six months or $20,000 for it. The price is $5,000, and you can pay it in five monthly payments of $1,000.

See what's included

Custom website design

For organizations with more than 15 pages, several audiences who each need their own path through the site, a membership system, custom event structures or a CRM with a lot of integrations.

I start from scratch and design around how your organization works. That often means hearing from several departments and sorting through years of content before I design a page.

Custom projects start at $15,000. We talk through scope and timeline on your intro call, and I send you a proposal after that.

Learn about custom design

What it's like to work together

When we look at the website, it feels like a mirror has been held up to our grassroots organizing. Our audiences are left with an authentic impression of who we are. Caitlin made the process simple from start to finish.

Misha White

Colorado Homes for All

Rooted Impact took our ancient website and replaced it with a beautiful new website that has improved functionality and design. They kept us organized as we overhauled our entire public image, and made sure that we understood all the new capabilities our website now has.

Sam Hambleton

Colorado WINS

Working with Rooted Impact didn't feel mechanical or impersonal. It truly felt like they cared about our mission as much as we did, and we never felt like just another client in a standard process. The technical expertise and visual design skills exceeded our expectations.

Hannah Morris

Colorado Fiscal Institute

Recent projects

Colorado Fiscal Institute

A custom site for a policy and research organization that needed legislators, advocates and the public to understand its fiscal data.

Colorado WINS

A custom site for a labor union, organized around member mobilization, organizing campaigns and worker resources.

Growing Roots Spark Template

An example Growing Roots site for an organization that runs campaigns and needs people to join, sign, show up and donate.

Growing Roots Thrive Template

An example Growing Roots site for an organization that runs programs and services and needs visitors to find what they need.

Colorado Homes for All

A custom site for a housing advocacy coalition that needed to speak to both tenants and policymakers and still feel like grassroots organizing.

Start with a free intro call

I'll ask about your organization and what you need your site to do, and we'll work out whether Growing Roots or a custom build is the right fit. If it's not a fit, I'll tell you and point you to the right next step.

WordPress websites for nonprofits, advocacy organizations, unions and movement groups

Who you’ll work with

What you walk away with

A site that looks and sounds like your organization

A site your team can update

A site you're comfortable sending to funders

Donations, signups and events in one place

How a project works

1. We talk through what your site needs to do

2. We plan the pages before I design anything

3. You see the site as it comes together

4. Your site goes live and your team is trained

Two ways to work together

Growing Roots™ Website System

Custom website design

What it's like to work together

Recent projects

Colorado Fiscal Institute

Colorado WINS

Growing Roots Spark Template

Growing Roots Thrive Template

Colorado Homes for All

Start with a free intro call